Useful Tips

Appendix 3 How to Win Municipal Elections

If you want to take part in the life of your society, a good way to do this is to stand for election in local political elections. A local political post covers an area 80 km from your home in any direction. The size of the districts differs from state to state, but local, for example, means - close to home. A political candidate must understand important aspects of a political campaign. The following tips provided should help you increase your chances of winning the local election.

Task scale

The first thing that should be clearly understood from the moment a decision is taken to participate in the elections and until the official publication of the total "vote" is what the purpose of participating in the election campaign is. In my practice, as a representative of an opposition democratic organization, I came across the setting of several types of goals: to challenge the overwhelming city leadership, to draw public attention to any local problem, to convey the party’s political position to the inhabitants of the settlement, or to increase the popularity and authority of the candidate among the population. My recommendations are based on the simple assumption that the goal is to win the election. Become a deputy. Point. All that will come later will come later.

The number of voters with whom you will interact (with the exception of the election of mayors of regional centers) is tens and hundreds of people. In the elections of deputies of city parliaments, even in the largest Russian cities, the size of the constituency is usually 10-12 thousand voters. The turnout in the municipal elections is traditionally small. Even if they pass very actively, it is unlikely to exceed 25%, that is, a maximum of 12 x 0.25 = 3 thousand people will come to the plots. To win, it’s enough for you to take 50% of the vote, ie 3x0.5 = 1500. But this is the maximum level. I know a deputy of a village and ayon councils, who was made a deputy by the votes of 82 villagers.

Campaign financing is made up of expenses for the production and placement of advertising materials, salaries and organizational and technical needs, for example, the purchase of consumables. The cheapest successful campaign I've ever heard of cost 4 thousand rubles. To become a deputy of the city council of the regional center in March 2010, candidates spent an average of 150-200 thousand rubles. As Karl Marx, classic of political economy, tells us, labor and capital are completely interchangeable: you can lay out newspapers in boxes yourself, hand out leaflets near( supermarket or put up posters, and you can someone pay for it. Accordingly, on a scale of 5 to 200 thousand rubles, your costs are determined by what is of great value to you: your own time and labor - or money. However, the one who chooses money for the campaign and decides to “buy” the election must remember: in order to control how your money is spent and make it work efficiently, your work will still be required. The specific costs depend on the size of the district, the level of preliminary recognition of the candidate, etc., but in most cases 30-50 thousand rubles is more than enough to solve the problem.